Job Title: Brand Specialist – On-Premise

Location: Dallas - Fort Worth Area, Texas

Job Type: Full-Time

Overview:

We are seeking an on-premise Brand Specialist to represent Lazy K Bar Whiskey in key bars, restaurants, and venues in the Texas market. This role is critical for building and maintaining relationships with on-premise accounts, driving product knowledge and awareness, and ultimately increasing brand visibility and sales. The ideal candidate will be a confident communicator, a brand enthusiast, and a relationship builder with an understanding of trends in the on-premise environment.

Key Responsibilities:

-Brand Representation: Serve as the face of the brand in assigned territory, embodying and communicating the brand’s ethos and story to consumers, bartenders, and venue staff.

-Account Management: Develop and maintain strong relationships with key on-premise accounts (bars, restaurants, venues, hotels, etc.), ensuring they are well-supported with product information, training, and marketing materials.

-Product Education & Training: Conduct tastings, staff trainings, and presentations to educate bartenders, servers, and managers about the brand, its story, specifications, and key selling points. Provide additive education for in-market sales representatives (distributor and vendor).

-Sales Support: Collaborate with and work alongside in-market sales teams to drive account education, brand visibility, and menu inclusion.

-Event Activation: Plan and execute brand activations, events, and promotions at bars, restaurants, and special events to enhance consumer engagement and increase brand awareness.

-Market Intelligence: Monitor competitor activity, trends, and consumer behavior within the on-premise space, providing feedback and insights to internal marketing and sales teams.

-Brand Advocacy: Act as a passionate advocate for the brand in the market, attending industry events and social gatherings to network and grow the brand’s presence.

Qualifications:

-Experience: 1+ year of experience in the liquor, beverage, or hospitality industry, preferably with a focus on brand representation or on-premise sales.

-Industry Knowledge: Strong knowledge of spirits, cocktails, and trends in the liquor industry; experience with premium and craft liquor brands is a plus.

-Market Knowledge: Knowledge of the local market and key on-premise accounts.

-Communication Skills: Excellent verbal and written communication skills with the ability to engage, educate, and inspire both trade professionals and consumers.

-Sales Acumen: Ability to sell and influence key decision-makers in on-premise accounts and demonstrate clear understanding of sales tactics and account management.

-Event Planning & Execution: Experience planning and executing promotional events, tastings, or brand activations.

-Relationship Building: Strong interpersonal skills and ability to foster lasting relationships with customers, accounts, and colleagues.

-Flexibility & Travel: Willingness to work evenings and weekends, and ability to travel within the assigned region.

-Passion: A genuine passion for the spirits industry and a commitment to representing the brand with enthusiasm and professionalism.

What We Offer:

-Competitive pay and performance-based incentives

-Opportunities for career growth within a nascent brand

-A collaborative and startup-minded business environment.

-Travel and event perks

*THIS IS AN 1099 CONTRACTOR POSITION. No healthcare/retirement benefits are offered.

How to Apply:

-Interested candidates should submit a resume and a cover letter to casey@lazykbarwhiskey.com outlining their relevant experience and why they would be a great fit for the Brand Specialist – On-Premise role.

We are not accepting general applications outside this role at this time.

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Crazy Mountain Distillery, LLC is an equal opportunity employer.